Did You Know? The NBA Logo is Based on This Iconic Photo

The story of Walter Iooss Jr.’s iconic 1969 photograph of Jerry West is a striking example of how creative work can become central to a brand without compensating its creators. This image, captured by Iooss and later used by Alan Siegel as the inspiration for the NBA logo, symbolizes the power and elegance of basketball. However, neither Iooss nor…

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